Journal of Marketing Research in the New Competitive Journalistic Environment

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

Getting Emotional About Health

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

How to Attract Customers by Giving Them the Short End of the Stick

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

Satisfaction Strength and Customer Loyalty

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Consumer Packaged Goods in the United States: National Brands, Local Branding

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"

Another Reason Academics and Practitioners Should Communicate More

National Brands, Local Branding: Conclusions and Future Research Opportunities

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Competitive Pricing of Information: A Longitudinal Experiment