En esta sección te compartimos los manuales más relevantes a texto completo que tenemos en recursos contratados sobre tu disciplina, así como enciclopedias electrónicas a las que estamos suscritos.
Manuales en recursos contratados
- Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth (2019)
- The B Corp Handbook, Second Edition : How You Can Use Business As a Force for Good (2019)
- Entertainment, Media & Advertising Market Research Handbook (2019)
- The Investment Handbook : The Essential Funding Guide for Entrepreneurs (2019)
- Harvard Business Review Leader’s Handbook : Make an Impact, Inspire Your Organization, and Get to the Next Level (2018)
- The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell (2018)
- Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9 (2017)
- Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability(2017)
¡Pregúntanos!